Ram & YouTube

When YouTube offered Ram a last-minute media deal, we knew we had a good audience but a small budget. Without time to shoot a new campaign, the team paired existing footage with YouTube's "How To" community and produced these spots. Budget and time constraints didn't stop us from winning an ADDY.

ACD/CW: Lesly Pyle
ACD/AD: Cassie Kite
GCD: Rob Hollenbeck
Producer: Jenny Wolk
Editor: Logan Hefflefinger at Camp Lucky