Nice things people have said

We have carefully curated the Ram brand story over the years and I'm proud to say that Greg had a significant role in the work during some of the most challenging years of the brand story. Through pandemics and chip shortages and strikes - Greg remained a trusted and smart creative partner who was willing to roll up his sleeves and go to battle with us. I will forever thank him for his contributions to our story.
-Jeff Summers, Head of Advertising, Ram Trucks

Greg and I worked together as client and creative leader for years for The Home Depot. Greg led many of our creative efforts managing complex projects to deliver simplified ideas that connected with customers. Focusing on brand leadership, Greg and his team delivered results that supported the continued strength of the customer relationships and the strength of our brand.
-Lisa DeStefano, VP Brand Marketing & Creative, The Home Depot

Greg is the rare creative leader who can both find creative solutions that compel consumer engagement and maintain an easy going and relaxed attitude. I’ve been repeatedly impressed by Greg’s ability to rise to the occasion. Whatever challenge is thrown his way, he finds a way to successfully execute. Greg has mastered his craft. He makes a brand memorable, drives enticing intent, and engages a range of target audiences. A consummate professional, Greg makes demanding requests and limited timelines look effortless; he would be an asset to any company.
-Jon Winter, Director of Advertising, The Home Depot

I collaborated with Greg on a large-scale campaign for Floor & Decor. Greg is by far one of the most talented writers and group creative directors I’ve worked with. Greg is honest and genuine. He keeps everyone on track, even when there is scope creep or shifting priorities. He truly understands the creative mind. I never felt like I had to explain my vision to him over and over; he just gets it. He keeps a broad view of the goals and vision and made certain we were maintaining a consistent narrative across multiple channels. Greg threads the needle. I hope I get the chance to work with Greg again in some capacity. If you get the chance to work with him, take it!
- Brandon Wheeler, Creative Director, Floor & Decor

They all love him - clients, creatives (writers and art directors - seasoned and those just starting out), account service, strategists, designers, broadcast producers, vendor partners, and on and on and on. You get it, everyone loves working with Greg. Seriously. He's smart, he's talented, he's collaborative, he listens, he critiques (in a good way), he discusses (never argues), he leads, and he makes the work better. What's not to love?
-Glenn Dady, CEO, The Richards Group

Greg is a writer's writer. That thoughtfulness, perspective, and dedication to craft pervade his leadership style, famously calm team and client interaction, and, of course, every syllable of the work. Whether in a Super Bowl internal or reviewing the work of a junior team, I always appreciated Greg's ability to simplify complex, often competing direction and get to the heart of the matter from a customer's point of view. That's really hard to do consistently. But Greg's perspective doesn't shift around based on the constant moving goal posts we often experience. He's able to step back and provide balance and guidance like few I have worked with in decades of advertising. That matters a lot.
-Dave Allen, Principal/Executive Vice President, The Richards Group

Greg embodies what it means to be a Creative Director. He always pauses (fast and furious meetings) to make sure that his creative teams are excited to produce what the client wants to move forward with. That’s when you know that you aren’t just working with a brilliant creative mind, you are working with a true creative leader.
-Anna Scott Phillips, Strategy Director, The Richards Group

There comes a point in every production where opinions are flying, stakeholders are clamoring to be heard, and we’re heading toward full dumpster fire. And then, every time, Greg weighs in and it’s like a cosmic pause button: things get quiet, refocused, as he gently, sagely steers the runaway train back on track. He wants your opinions — like good leaders do — but he’ll align them with the original brief in a way that reminds you why you loved the project in the first place. I’ve worked with Greg for six years and it's happened every single time.
-Ed Nammour, Director, Free Market Films, Inc.

Greg is one of those Creative Directors that stands out from the rest. The kind that has a genuine interest in your career and development. The kind that takes you under his wing and lets you crash his editing suite just to watch and take notes as he works. He’s the kind that will have faith in you from the very beginning. The kind that will give you assignments out of your comfort zone knowing it's an opportunity for your growth. He’ll make you laugh harder than you ever have and will help you through the tough times, too. Greg isn’t just a tremendously talented Creative Director. He is a leader, mentor, and inspiration, to boot.
-Michelle Sensale, Art Director, The Richards Group