Ram & CMT Awards

When Lainey Wilson was poised to prevail at the Country Music Television Awards with her hit "Heart Like a Truck,"  we made sure Ram was ready to rise with her. Lainey dominated the evening winning six awards including best performance, best female video, best collaborative video, and best breakthrough video. And Ram dominated the sponsorship with almost six million die-hard fans tuning in.

When people sang along, they knew exactly what truck Lainey's heart is like.

That same week, Lainey's song even made it to Jeopardy. And of course, our Ram ads were running during the show. That made it a little easier to cheat if you were playing from home, but we'll take the brand recognition.