First Week of Spring

Every spring, The Home Depot is full of colorful flowers and bags of soil and brand-new coiled garden hoses.

Lowe's has the same things. So does Walmart. As well as scores of local nurseries. So how do theystand out in a sea of urgent messages like "4 bags of mulch for $10"?

Without increasing production dollars, we captured Home Depot employees reciting spring poetry during the larger production of the spring campaign. And helped them own the first week of spring.

AD: Rob Hollenbeck
P: Greg Lane
D: Ed Nammour