The Home Depot's Digital Future

As Group Creative Director for The Home Depot's lead agency, I was involved in the design, launch, and evolution of three major digital initiatives—each designed to extend the brand's utility and inspiration into new platforms, categories, and customer needs.

From mobile app innovation to category-specific tools to launching an entirely new e-commerce brand, these projects reflect not just strong creative execution, but deep collaboration with UX, product, engineering, and client leadership.

Each of these efforts played a role in The Home Depot's broader digital transformation—an evolution that earned the company a spot on Fast Company's list of Most Innovative Companies in 2017.



The Home Depot Mobile App

Putting the entire store in your pocket.
From product search to aisle location, from DIY how-to’s to mobile checkout, this app reimagined the in-store experience for mobile-first convenience. I partnered with cross-functional teams to ensure the UX was intuitive, brand-right, and scalable across devices.

Key Contributions:

  • UX/UI collaboration and creative leadership
  • Seamless brand integration across features
  • Collaboration with product, UX, and client stakeholders
  • Design system alignment with The Home Depot’s digital ecosystem



Project Color App

Taking the guesswork out of choosing paint.
Launched in 2015, Project Color used augmented reality to help users visualize paint colors in their space, then easily shop by palette, brand, or curated look. It was an early example of utility-based AR with real consumer value.

Key Contributions:

  • Led creative for the app’s launch and collaborated on UX flow
  • Collaborated on the user journey from exploration to purchase
  • Collaborated with UI and tech partners to ensure visual clarity and ease-of-use



HD Home

A modern e-commerce brand from a legacy retailer.
HD Home was The Home Depot’s foray into online-only furniture and décor. A softer, more editorial look than the core brand, it required balancing familiarity with freshness—speaking to a new kind of shopper without losing trust.

Key Contributions:

  • Brand design, voice, and UI tone
  • Directed creative across mobile and desktop experiences
  • Partnered with merchandising and e-comm teams to shape site hierarchy and navigation
  • Delivered a scalable design system for seasonal refreshes




These three launches represent more than product milestones—they’re proof that even legacy retailers can evolve with speed and clarity when creative, UX, and product teams are aligned.


Want to talk about building something meaningful together? Reach out at happygrc@mac.com or 214-794-6497.