Revolution EV Launch

In 2023, we helped Ram debut the Ram Revolution—a fully electric concept truck that premiered at the Consumer Electronics Show in Las Vegas, the tech world’s biggest stage for innovation. The Revolution signaled a bold leap forward, putting Ram squarely in the center of the EV conversation.

As creative lead, I collaborated with top CGI animators and visual effects partners to bring this future-forward vehicle to life—digitally, before it existed physically. The truck, the bridge, the road, the world: entirely CGI. Working with the team at Bipolar, we crafted a launch film designed to inspire awe, precision, and confidence in what’s next.

Teaser Campaign
In the months leading up to CES, we also created a teaser film in collaboration with Tony Wann, Jake Kluge, and Connor Adams at Charlie Uniform Tango. This spot helped generate buzz while signaling that something different—something revolutionary—was coming.

AD/CD: Rob Hollenbeck
Producer: Jenny Wolk
Editor: Alex Heisterkamp @ Camp Lucky
Visual Effects: Bipolar

The teaser below ran in the months leading up to CES and was created with the help of Tony Wann, Jake Kluge, and Connor Adams at Charlie Uniform Tango.