Heavy Duty Rebel Launch

The brief for Ram's Heavy Duty Rebel was simple: "Badass."

Unlike most of Ram's hard-working trucks, the Rebel was hard-playing. This is the truck for people who think that playing it safe is too risky. #PowerToTheWeekend

AD/CD: Rob Hollenbeck
P: Greg Gibson
D: Eric Crosland
MUSIC: "'Til My Heart Don't Beat" by A Thousand Horses