Generations

The Home Depot sells Varathane. A lot of woodworkers use Minwax. It doesn't help that the cans are almost identical.

We were asked to help build loyalty to the Varathane brand. Our team decided that the best way to do that was to make an emotional connection. But can you really have an emotional connection to polyurethane? Yes. Especially if you've seen this ad.

CW: Lauren Nail
AD: Michelle Sensale
D: Fergus Stothart
E: John McStravik