Digital & Social Showcase

The Home Depot
This sizzle reel shows off some of the digital and social magic we created for the world's 2nd largest retailer. We pioneered shoppable ads for iPads and were trailblazers in experimenting with Vines (RIP Vines 😢). One of my standout favorites is the interactive ad for a touchless toilet, where users used their phones to dodge cartoon germs.

Shavelogic
We did dozens of static and video social posts for this digital-first brand to let people know how to get the best shave of their lives. As the official razor of the NHL, we were able to feature all-stars Steven Stamkos and Patrick Maroon shaving off their playoff beards after winning the Stanley Cup. You can view those videos here.

Floor & Decor + Pinterest
When Floor & Decor launched its massive, three-acre store in Brooklyn, we took Pinterest by storm with geo-targeted ads. We disrupted the usual stream of stunning images with gritty, unappealing videos reminiscent of rundown New York apartments, which then dramatically transformed into stunning Floor & Decor makeovers. This striking contrast captured attention and highlighted the transformative power of disruptively beautiful tile. You can view the Pinterest videos here.

Ruth’s Chris Steak House
The challenge was reaching beyond Ruth's Chris's core clientele who were well-off, regular diners over 60 and not active on social media. By strategically advertising on the right social platforms, we successfully attracted a younger demographic and grew Ruth's Chris's business. This Meta carousel was one of my favorites.

U.S. Forest Service - Organic/Paid Social + GenAI
I created ThanksBus.com to preserve the history of Bus Carrell, the forest ranger who designed those iconic National Forest signs. What began as a passion project has become a digital laboratory, letting me experiment with organic and paid social, generative AI, and other emerging technologies. Click here to read one of my articles about this social experiment here.

Biltmore & Calm
The Calm app offers dozens of free meditative scenes to help users relax and destress. We proposed a collab with our Biltmore client to offer tranquil videos from their iconic Asheville estate. For the holidays, we even planned bonus scenes showcasing Biltmore's world-class Christmas decorations. Although the project fell into development hell, the concept remains one of my favorites. (Anyone interested in partnering with a top-notch destination to resurrect this idea?)

AR with Volunteers of America
VOA planned to deploy an army of volunteers distributing flyers around the hub of Manhattan. To elevate the effort, we created augmented reality cards, perfectly aligning with the campaign's theme of hidden wounds, and adding a more engaging element to the push for awareness. You can view the full campaign and the award-winning spot here.

Ram & YouTube
When YouTube presented Ram with a last-minute media deal, our team had to act fast. With no time for a new shoot, we repurposed existing footage around YouTube's "how to" community. Despite the small budget, our team won an ADDY for the big idea. You can view all the award-winning videos here.