LifeProof Carpet

When Stainmaster broke their exclusive relationship, The Home Depot needed to answer with a newer, better carpet. They developed LifeProof carpet, and asked us to help launch it. In addition to in-store signage, new photo assets, and a social campaign with top influencers (watch the case study video above), we created a national spot that pitted the unstainable carpet against a danger-prone eight-year-old named Henry. (More about this little force of nature here.)

Within a few months, Henry was a question on Jeopardy!

With the success of this launch, the LifeProof brand expanded into hardwood flooring, tile, and a pet-version of the carpet . So we built a campaign with new mess makers to strengthen the LifeProof voice. Click below to meet Emma (pet-resistant carpet) and Lou & Mary (hardwood flooring).